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Posts Tagged ‘Vendor Relationship Management’

Planning for the Future (Info Sharing)

May 17th, 2010

identity online quadrant by Carol Shergold (Flickr)Yesterday I convened a workshop for the purpose of examining the ideas behind–and controls around–sharing of information. What’s information sharing? When we sign up for an online account, or when we purchase anything with a credit card, or when we introduce ourselves and offer our business card, we are sharing information with someone. What happens to that information next, and how people or companies benefit by or control it, was the subject of this workshop.

Scenario planning is a way of looking at a complex world and future decisions. Normally the practice of scenario planning takes considerable time (easily weeks to months), research, expertise and analysis to do properly. I was trained to do scenarios by Global Business Network (GBN), a company that first popularized this as a consulting practice. You may be interested in a scenarios paper I wrote back in 2002 for a more general audience, about the balance of power between restrictive/open network access providers and restrictive/open content providers: Our Stake in Cyberspace: The Future of the Internet and Communication As We Know It.

For our workshop purposes, we compressed the scenario planning process down to one day, brainstormed about our decisions and concerns, simplified the research, used the group’s expertise, and came away with simplified, shared insights. I’m still sorting through the notes and will post more about it shortly. One of the bottom lines from this event is this (thanks Joe): if I want to support user-driven access and control of information sharing, I need to be part of the VRM conversation, and help build and support the businesses involved in this work. (So far every VRM-oriented business appears to be in development.) Many of us are part of the conversation (mailing lists, social networking groups, face to face conversations, et al). I invite you to join the mailing list or read and comment on the blogs in the Blogroll (right column).

Coaching moment: What are the most important decisions that you or your business need to make in the next 3-7 years? Your questions might be yes/no or a choice among several. Now look to see what kind of forces affect your decisions. What kind of situations or characteristics or business/environmental forces will impact your decisions the most? Which ones can you do something about?

The process of writing down, then sorting through your mountains of details will often help you see your decision picture more clearly. Your considerations should include things you can do something about, things that affect you directly and need to be addressed. It’s generally not helpful in resolving your individual decisions to spend much time on global concerns that are not relevant to your decisions and out of your control right now, or are otherwise just plain unobtainable.

Basic brainstorming, sorting and planning is something you can do on your own or with friends. It’s not too hard, doesn’t require fancy tools (pencil and paper works well), and there are rewards (possibly great rewards!) for having tried. Don’t quickly push ideas away because they’re silly: sometimes those are the most valuable in the right context. You just need to write everything down, then sort and think about it; maybe re-sort and re-think. Ok, ready?

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Off to a bumpy start

May 29th, 2009

The whole idea of trying to negotiate a new price with stores and companies is pretty messy. Companies are used to setting the terms and conditions of a sale. They’re not going to understand why they might want to change their stance. Even as customers are more empowered to make offers, and payment systems more flexible as to what works to transfer or exchange value (usually money), we will friction before we see acceptance.

Coaching moment: As a general rule, your negotiating position is stronger at the beginning of the transaction, as shown by the man offering to buy the CD or DVD, and the woman requesting highlights with her trim. The couple at the restaurant have already accepted (and presumably eaten) the food without expressing any hesitation or wish to negotiate price later. That’s not as strong a position for changing significant terms such as price of your meal.

I’m sure that there is at least one company that you wish you could negotiate a different price with. What would your terms be like?

Related posts:

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Videos from the 8th Internet Identity Workshop

May 26th, 2009

I attended and taped several sessions from the IIW8.

UPDATE (5/2010): Here are all of the sessions listed below in flash, hosted at blip.tv. You can also subscribe to the podcast in iTunes or regular RSS.

You’re welcome to download these files. They are all in Quicktime .mov format, and are generally an hour long. They’re Creative Commons licensed, attribution required (Judi Clark, DigitalIDCoach.com).

Thanks to TubeMogul for distributing these.
Tubemogul

Coaching moment: Being curious is great because it generally leads to learning new things. Learning can sometimes be overwhelming. If we stick with our curiosity and ask questions, we learn more. Learning, thinking, and processing new ideas are valuable life skills, and will be extremely useful as our technology-enriched world develops and affects our social, political, and economic lives.

This conference, the 8th one, was a meeting of coders and technologists, facilitators and educators, newbies and experts. If you’re checking this blog and these videos out for the first time, there may well be ideas that you may not have heard of before. Consider yourself ahead of the curve for visiting and wanting to learn more.

Update: I also did a brief (5 minute) Conference Report on the IIW.

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On Relating to the Marketplace

May 16th, 2009

Yesterday and today I’m attending a VRM gathering in northern California. This is where conversations are happening–some technical, some organizational, and some theoretical–about putting people in charge of their relationships with the world. One important part of the world is the marketplace, which includes all of the stores and people that we do business with.

The notion of VRM is about enhancing the personal control that we have over our data, our money, and our lives. The people here, many of them developers and marketing people, are discussing structures, formats, and methodologies on how to do things with technology that is all about your needs.

Today, for example, the discussion I’m sitting in is about how to make a personal request for something (like a request for proposal, or RFP). A couple of examples of a personal RFP:

  • I need new shoes, of a specified size, color and style, in the city that I’m now in, at the best price available today
  • I am looking to buy a car within the next two months, and only want to know about used cars listed in my neighborhood as they get published, or new cars from specific dealers or people.
  • I need a ride downtown tomorrow sometime between 8-9am. Is anyone going that way that I could catch a ride with?
  • Some of my friends are talking about something new. It sounds interesting and useful, and I need to learn about that. I’m new to this subject area.

Some of the questions raised here: is this request shareable or tweetable? is it going to lead to a purchase or is the request just information-based? how do vendors or stores find your request? do (specialized?) search engines fit into this picture? Do you need help building specifications for your goods or services (which somehow implies that you are a qualified and ready buyer)?

Coaching moment: This post isn’t about answers. It’s about thinking about how we recognize ways that we need or ask for things, how we learn, and how technology can help. If you have thoughts on how YOU would like to process this very complex area, please add your thoughts to this post.

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VRM and Pickle Ice Cream

May 12th, 2009

It turns out that ice cream and VRM, or Vendor Relationship Management, have a lot in common. VRM is like the truck that drives into Scoopville in this video.

Here’s a video by Rob Knight that explains VRM pretty well. The whole idea behind social media and VRM is that it empowers people. You and me, our friends, our relatives, people we don’t know, and even people that also represent companies. It’s about people, and it’s about time.

Coaching Moment: Do you use social media like MySpace or Facebook, LinkedIn, Twitter, or Flickr? There are many more, but you don’t need to use them all. The current set of sites and tools aren’t for everybody. What’s the worst thing about the current “social media” tools? Each one is proprietary, so you have to find and connect with your friends in each one. What a pain! Think outside the box. What would your ideal network do for you?

Note: There are two conference coming up next week that deal with topics of VRM and Identity. I’ll be blogging both. Stay tuned for updates!

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