Becoming Personal
This whole “social media” thing has a lot of people worried. In the first place, there are so many tools. In the second place, we’re not in control of our data. That is, we can add, others can see, but further use and ultimate deletion is in the service provider’s hands, not ours. Third, we might say something that can be used against us in the future, and how would we know what that might be? There’s so much uncertainty in using these tools.
Facebook is one very popular example of a social media site. Once you have an account, you can publish information about yourself and share it with your friends–and others. The Harvard Business blog had an interesting piece called What Does Your Facebook Profile Say About You? The author had this to say:
Why does it make sense to reveal our personal selves to social media sites? It may be that boundary breakers posting a mix of personal and professional information online are making a connection between what they share of themselves and their effectiveness as managers. Sharing personal information further humanizes people whose roles may otherwise make them seem remote or inaccessible. This effect extends beyond senior managers to peer relationships deeper in the organization. Seeing a more rounded person can’t help but extend and develop professional relationships, furthering the trust that’s crucial to collaborative knowledge creation–the lifeblood of innovation.
There’s a more general point here: we’re moving from a world of stocks to flows, one in which to grow and develop, collectively and individually, we need to constantly refresh our stocks of knowledge by participating in relevant flows of new knowledge. Flows require reciprocity: why would you exchange a flow of knowledge without trusting me to do the same? Yet trust is difficult to build and maintain if we keep a significant part of ourselves hidden.
Coaching moment: We are who we say we are. That’s called being authoritative about our data. When people look at our profile, it’s safe to assume that we’re telling the truth about who, what, where, when and why that is on our wall or in our record. Given that you don’t have ultimate control over this, it makes sense to be careful about what you record about yourself. You might intend it to be shared with friends, but unless you have more control than you do on Facebook, your information can be accessed by everyone, forever.
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Yesterday was April 15, which in the United States is a day of particular significance: Tax Day.