Digital ID Coach

KindClicks (ads that you want)

February 18th, 2009

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A colleague pointed me to this commercial for a company called KindClicks. It’s an interesting concept: sign up and identify the kind of ads you might be interested in, they represent you (anonymously) to the advertisers who then pay for access to the people who are interested. KindClicks then offers you the ads, and shares the advertising money with you (or a charity). From their site:

The company protects and brokers consumers’ data and communications to enable more effective and efficient business marketing and sales. KindClicks also has a philanthropic agenda; the company is committed to helping nonprofits, associations, and foundations raise money by empowering their constituents to make and save money.

I haven’t signed up yet because I’m still mulling over their Terms of Service (especially the part that says we can change our terms any time without notification and you hereby agree to those changes). I can’t agree to something I don’t know or haven’t seen yet.

Coaching moment: What do you do when you need to research a purchase? If you had the opportunity to be represented by an advertising service? How important is it to ask friends for their opinions? (They are a social “recommendation engine.”) If you could design the perfect service that would deliver information about goods and/or services, the ones you’re interested in, what would it do or not do? There are a lot of developers that want to know.

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