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Posts Tagged ‘PII’

Customer Info Data Management

January 31st, 2011
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Across the pond in the UK, The Telegraph posted an article back in Aug. 2008, How Big Brother watches your every move, about the level of data collection by the Government, law enforcement agencies and private companies. From the article:

In one week, the average person living in Britain has 3,254 pieces of personal information stored about him or her, most of which is kept in databases for years and in some cases indefinitely.

We know it’s not just Big Brother but is really the 10,000 Little Brothers that are collecting the data. We also know they’re collecting way beyond what’s actually needed to complete any specific transaction. According to Matt Flynn, 89% of data leakage incidents in 2007 went unreported. While there’s a mismatch in years, I don’t think it alters the big picture: corporations treat personal datalike a big slushy resource with no regard for the individuals behind it. Moreover, I don’t think this practice or attitude has changed since this time. Facebook is a prime example of this corporate hubris.

There’s a short and informative post on Information Answers about the Trust Index Outputs that proposes a set of questions to help score trustworthiness on 12 topic areas. The specific questions that lead to the scores on each topic aren’t included, but I like the 12 areas:

  1. Overall Approach
  2. Data Collection
  3. Data Use
  4. Minimum Data Capture
  5. Data Accuracy
  6. Data Retention
  7. Subject Access
  8. Data Security
  9. Data Sharing
  10. Liability
  11. Data Breaches
  12. Adding Value

A set of metrics like this would go a long way toward recognizing and connecting with potential (and currently wasted) value in the information marketplace.

Coaching moment: As a person, I’d love to have some way of measuring the information sharing practices of companies I do business with. I’d love to know that someone was being held accountable for doing things in a measurable, trustworthy manner. As a company, I’d love to have the opportunity to show my value AND ensure cost-saving and efficient ways of keeping the data accurate and appropriate to my specific needs. Such a proposal as this Trust Index helps point to how we can make this happen. If you’re reading this as an individual, would you like to see such a thing? If you’re a company, what are your concerns?

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I Shared What?!?

November 27th, 2010
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logo for I Shared What?!? websiteVoluntary personal information sharing comes naturally to most of us. When given an opportunity, a few tools, and a community in which we can share our most intimate details, many people don’t hesitate to document their every movement and mood. We readily identify our friends and our preferences, and even document our vices.

Facebook is the place right now where a great many people share the most detailed information about themselves. Are you on Facebook? If so, you might be interested in a new site called I Shared What?!? that will open a window for you into what Facebook sees–and lets others see.

Coaching moment: Did you know you were sharing this much information? Do you know who has access to it, for how long, and for what purposes? Does this make you uncomfortable? Why?

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What They Know

June 4th, 2010
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looking through a lens (at a suspicious expression on girl's face)The information sharing industry is pretty opaque to most people. We have no idea what “they” know about us. Moreover, it can be infuriating when certain companies make assumptions about us that are clearly erroneous. It can be absolutely unnerving when total strangers strike a little too close to the bone.

It’s instructive to find out what they know! Several years ago (2006), my friends at Privacy Rights Clearinghouse wrote a post called For the New Year, Resolve to Check Yourself Out that will help you do this. Their list of resources will help you understand who you are from the perspectives of your:

  • Credit history
  • Medical Information
  • Bank account history
  • Insurance claims
  • Public records
  • Search engines

I’d add one point to their last bullet. If you have an account on Google, you can now go into your Google Account Settings (look for the link in the upper right corner to Settings). Under Personal Settings, look for Dashboard: View Data Stored with this Account. It’s a view of what Google knows about you.

Coaching moment: It can be both overwhelming and empowering to know this much about your world. Fortunately, the overwhelming feeling can be countered by putting the story together and taking control of the problems. You’re creating a story, a narrative of who you are. Fix your problems if you can. Imagine a world in which you controlled your own information and others came to you for it. That world might be highly customizable in ways that were unique to you. What would that look and feel like?

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On Sharing Information

February 15th, 2010
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Every day we visit sites, exchange email, post comments or status updates, and otherwise exchange data with lots of servers on the Internet. Much of the time we know and voluntarily offer our information, such as typing search terms to learn something, or offering our name, address and credit card to make a purchase. Our exchanges also transfer information about us that we may not be aware of, such as our IP address, our browser, and the type of operating system we’re using.

Despite our “agreeing” to various sites’ Terms of Service when we sign up for an account, we do not generally “volunteer” to be tracked, our habits quantified, categorized and sold. That raises the question: what if we could control more of what we exchanged? Would we? What would it take?

Obviously stores want to know if we are a serious customer: if we’re looking for the purpose of actually buying, if we can afford the items we’re looking at, and if they should use those items to suggest additional items we might be interested in (or if it was a gift to someone else and we have no personal interest in that item). For example, car dealers would save billions of dollars each year if they could identify serious and qualified buyers without having to create advertisements for television, magazines and newspapers, and billboards everywhere. In fact, it would probably be worth something to us as a serious shopper if we could identify ourselves as such ahead of time and especially during sales negotiations.

Like the car buying story above, scenarios are stories that we tell to help us understand complex environments. Chris Carfi did four nice overview examples in his Social Customer Manifesto’s VRM scenarios. The world of information sharing is complex in many ways: personally (what do I want to share?), politically/regulatorily, in commerce, technologically, and more.

Digital ID Coach is organizing a day-long workshop to look at this subject. We will be engaged in Rapid Scenario Development (a process that usually takes days or weeks). If you’re in the San Francisco bay area on May 16, you’re invited to join us. If not, stay tuned; we’ll be posting notes from that workshop.

Coaching moment: It’s worth thinking about how we use technology, and how it helps us do what we want to do. Technology such as computers, phones, and even programmable devices like thermostats and switches, have obvious benefits like aiding communications or saving energy. Technology also has a cost, like learning to use it or controlling things you don’t want it to do.

In the case of information technology, you’re empowered to connect to friends and resources but you also trade information about your location and other details. Since this will never be a case of only responding to your needs and never exchanging (which technically doesn’t work since the info needs to know where you are to respond to your request), we need to think about that exchange. What would help us the most? What would you be comfortable telling others about?

This is complex because it probably depends on each exchange. However, we can determine policies for general use in categories like “collect but don’t distribute without my express permission,” or “forward at will, this is something I want.” What categories or practices would you suggest?

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