PII 2011: Baking Privacy into the Business
This session features Lauren Gelman, BlurryEdge Strategies, and Kevin Mahaffey, Lookout Mobile Security. Kevin says most powerful force in a company is security and privacy. However, no start-up starts with Chief Privacy Officer. Lookout uses a “New York Times test”: everything you’re doing can be published on front page, including how your product works. “Everyone complains about privacy policies, but the more you can communicate with users you can avoid a whole world of pain.”
Lauren: what if your device was stolen? You probably don’t want to notify the thief that the device is being tracked. What’s your threat model? Who’s looking for your data?
Kevin: you have a choice of encrypting data or password resets. There are constraints from many interests that will prevent you from doing what you want. Trust-e is doing some good work.
In mobile space, you have more options of notifying people. Different for platform vendors and mobile developers. For mobile developers, analytics and advertising libraries–the issue is that you’re using user data to determine value. Mobile breaks down in the types of data being collected, not disclosed properly in privacy policy. All SDKs collect lots of info, hashed (sometimes with improper salting, revocation). Inherent architecture in advertising is prone to surveillance-level collection. For example, advertising sometimes passes referrer info to track conversion rates, but is creating a “worse system around” the data. Kevin’s work is trying to make process more transparent.
Each platform makes decisions about how users are going to make decisions about their use of the device. Tremendous liability for companies that misuse customer data. Users are starting to weigh this as a decision point. Compliance is a smaller part of Lauren’s work–there’s a whole lot of unregulated stuff going on. She gives a company a “gut check” on what users would think of these practices, collecting location info and what’s reasonable notice, later translation into a document.
Compliance is not big for startups. The companies that succeed are likely to be those who handle privacy best in any new field.
Questions:
Server location and data protection: different countries treat data variably, what about later when data is valuable? This is a really hard problem, best answer is locate servers in countries with best policies (Kevin Marks suggests Iceland). Have policies that spell out requirements: what you have, retention, is there another alternative to what’s normal procedures, etc. Other extremes: all user data is going into cloud such as Amazon services. This is an adjustment for people. Who holds the key?
New changes to Facebook? It’s a decision to work with them or not. Lauren doesn’t believe that Facebook-like practices will happen again. Using FB Connect is a decision to facilitate user authentication.
What do you think about AWS services, 80 page Terms of Service that allows a very invasive data policy in Amazon’s favor? Lauren: a lot of people are trusting what Amazon’s going to do. I’ve read their TOS and I don’t know what Amazon’s going to do. Important to ask about notice, what kind of policies need to be ported from cloud hosts into your products/services.
Not in this session but related: I Shared What?!? – a service that shows you what information you’re sharing when you use Facebook or FB Connect.
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Danah Boyd