Archive

Posts Tagged ‘Authorization’

PII 2011: Startup Spotlight: OneId

November 15th, 2011

Platform vs Relationships

February 15th, 2011

A little while ago, Scott Adams wrote his thoughts about FutureMe and how it might  become a Facebook killer. Adams pointed out that information about our past–what we’ve already done–is useful, but less so than what we’re looking to do in the future. He suggests a new fourth party (user-driven) service:

The interface for Futureme is essentially a calendar, much like Outlook. But it would include extra layers for hopes and goals that don’t have specific dates attached.

For every entry to your Futureme calendar, you specify who can see it, including advertisers. If you allow advertisers a glimpse of a specific plan, it would be strictly anonymous. Advertisers could then feed you ads specific to your plan, while not knowing who they sent it to. The Futureme service would be the intermediary.

Now imagine that you never have to see any of the incoming ads except by choice. If you plan to buy a truck in a month, you would need to click on that entry to see which local truck advertisements have been matched to your plans. This model turns advertising from a nuisance into a tool. You‘d never see an ad on Futureme that wasn’t relevant to your specific plans.

The biggest benefit of the system could come from your network of friends and business associates. Suppose you post on the system that you would like to see a Bon Jovi concert sometime in the next year. Now your friends – the ones you specify to see this specific plan – can decide if they want in on it.  Maybe someone you know can get free tickets, and someone has a van and is willing to be the designated driver.  Maybe someone has a contact that can get you backstage passes. By broadcasting your plan, you make it possible for others to improve your plan.

Conversely, if you plan to do something stupid, your contacts have time to talk you out of it or suggest a superior alternative.

The great thing about Adams’ plan is that it shows how our data and online presence can be user-driven–meaning we make choices about who gets to see what. Moreover, by identifying Futureme as an intermediary on the user side, Adams has described a fourth-party service. (I’m guessing that Adams is intending this to be on the user side, or it can’t really live up to the promise of being a “Facebook killer.” I don’t know of any way at this time to be a perfectly neutral intermediary, so he likely has to fall on one side or the other.)

Coaching moment: I’d like to point out a significant distinction here between platforms and relationships. Adams is apparently describing a platform for social interaction and commercial services. This is also the Facebook model. On Facebook, someone else (the shareholders of Facebook) owns your user data and service usage logs. Facebook is in control. As we’ve seen before, it’s one thing to set your privacy wishes, but if Facebook is calling the shots, the rules can be changed anytime. Moreover, you’re always under surveillance whether you knowingly agree to that or not.

Now consider the idea of personal data stores where you control your data in any way you wish, using software tools that you choose, on hardware that you own (or not), at any time or under circumstances that you want. Nobody gets access that you don’t authorize. Wouldn’t that be something?

friends/family, future, history, records, tools , , , , , , , , , , , , , , ,

The Five A’s of Security

September 7th, 2009

Personal and online security is a desirable state and a complex idea. This guide offers a general overview of the main idea that, when used together, help us establish a level of security that makes us comfortable using our computer in an online world.

A is for Awareness

Awareness

The first subject in talking about security is awareness. We need to be aware, for example, that we are not always safe in the world (online and offline). When we are online, most people are aware that there are certain dangers such as viruses, phishing, and spam that threaten our safety (personal, financial, or data). Once we know that problems exist, we are more likely to learn about and take steps to avoid danger and keep ourselves safe and secure.

A is for Authentication

Authentication

Authentication is the process of verifying that you are the real you. Your friend may authenticate you to other friends by saying something like “this is my friend Chris” (or whatever your name is). You may prove that you’re who you are to a business entity by answering questions that only you would know the answer to. You are usually being authentic when you speak honestly, from your perspective, to someone you love.

A is for Authorization

Authorization

When you are authorized, you have access to a computer system. Verifying users of your computer, or your work’s computer, or any storage systems or online accounts, can help you track the activity in files and resources. An unauthorized user can be prevented from gaining access to your information. Authorization is the process of assigning permission to use certain files and resources.

A is for Access Control

Access Control

Setting permissions on files, directories, accounts, or computers can establish limits to these resources. You may wish to be the only person that read and update your personal finances, for example. This is referred to as individual read-write access (only the owner of the file can read or update). At work, your group may have access to read and maybe edit a collaborative document. Most of the web pages offer global read-only access. Individual, group, or global access can be set to allow reading, editing, and/or other permissions.

A is for Auditing

Auditing

As individual computer users, we don’t often think about the clues that we can use to track where we’ve been and what we’ve been doing. However, whenever we visit a web site, the site’s server automatically keeps a record of things like our domain name or IP #, the time and date of our request, the page or file requested, a code indicating success or error, the number of bytes transferred, and more. As the visitor, we don’t have such tracking tools (and in many cases, don’t need them). However, as our habits and travels on the Internet are increasingly scrutinized by the sites we visit, we have a stronger case for understanding what is being compiled about us.

Coaching moment: In reality, these five A’s are somewhat intertwined. For example, it doesn’t make sense to have Authentication without Authorization. Access control doesn’t happen without Authentication and Authorization, and none of these make sense without Awareness.

What does this have to do with digital identity? These are the pieces that make up our digital records, including who we are and what we’re allowed to do. Sometimes we have control over these decisions, and sometimes control is in the hands of others. It depends on the context of where we are and what we need.

history, records, tools , , , , , , , , , , , , ,

Switch to our mobile site