Who Knows You?
This is an ad from a couple of years ago that Microsoft Digital Advertising Solutions ran.
It’s stunning to see such a clear visual representation of just how out of touch advertisers can be with us. Databases are being compiled by our every move, our every transaction, our every query. The databases are used and sold to assist corporations who wish to manipulate and shape our needs and beliefs (as in, we need their products).
But do we really?
Coaching Moment: What would life be like if you could choose whom you wanted to share information with, which information you wanted to share, and under what conditions the sharing would occur (for example, the duration of their access, or no storing of your data)?
We are not there yet, but there are people working on developing such “user-driven services.”
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