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The secret life of your personal data

January 13th, 2012

Maria Popova at Brain Pickings wrote about this great 3 minute video by Michael Rigley, a graphic design student. Rigley says about his video:

Information technology has become a ubiquitous presence. By visualizing the processes that underlie our interactions with this technology we can trace what happens to the information we feed into the network.

In fact, the level of surveillance is profound, and the lack of transparency and personal control is not about inspiring “consumer” trust. Powerful entities have long deciding what information is appropriate for the masses. We may not notice that when we search for “java,” we tend to get more of what we were looking for last: the beverage, the programming language, or the island.

Coaching moment: Some people say “yeah, so what?” Some are concerned that this is a violation of our privacy, or our self-determination. Other people say it’s good that people are helping us sort through what we need, making the world more convenient for us. Are these assumptions fair? Appropriate? Safe? What do they prevent? Do you care? Why or why not?

Possibly related posts:

  1. IIW XIII: Personal Data Ecosystem Overview
  2. PII 2011: Social Sharing and the Data-Driven Economy
  3. PII 2011: Personal Identity Management
  4. PII 2011: Owning Online Identity: Consumer-Managed Data

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