Comments on: On Being the Brand http://digitalidcoach.com/2009/06/on-being-the-brand/ Helping you pull yourself together. Sat, 03 Dec 2011 23:09:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Roxanne Darling http://digitalidcoach.com/2009/06/on-being-the-brand/comment-page-1/#comment-110 Roxanne Darling Sat, 25 Jul 2009 00:43:26 +0000 http://digitalidcoach.com/?p=281#comment-110 Judy, I was actually referring tot he HawaiiHTA campaign - So Much More Hawaii. It was a traditional fam tour, but for bloggers,. Some of the bloggers disclosed their gifts, some did not, at least one did not even know what a fam tour was. If you are not a tourism "professional" there is no real reason to know about them. I am all for business, and transparency solves most problems before they even arise. Judy, I was actually referring tot he HawaiiHTA campaign – So Much More Hawaii. It was a traditional fam tour, but for bloggers,. Some of the bloggers disclosed their gifts, some did not, at least one did not even know what a fam tour was. If you are not a tourism “professional” there is no real reason to know about them.

I am all for business, and transparency solves most problems before they even arise.

]]> By: coach http://digitalidcoach.com/2009/06/on-being-the-brand/comment-page-1/#comment-84 coach Wed, 17 Jun 2009 07:29:34 +0000 http://digitalidcoach.com/?p=281#comment-84 Thanks Shawn, and Thanks Roxanne for your thoughtful replies. Roxanne, I think by your reference to @HawaiiHTA you're referring to GoHawaii's "A Thousand Reasons to Smile" campaign from a few months ago. The Hawaii Tourism Authority (HTA) ran a rather disingenuous effort to attract people to the islands, as you pointed out in <a href="http://www.barefeetstudios.com/2009/03/01/gohawaiis-new-campaign-makes-me-frown-not-smile/" rel="nofollow">your post</a>. While the people representing the HTA are clear about doing business, they are not very transparent–indeed they are more clearly commercial in the traditional sense. There's nothing really personal or social about traditional media. It's not reflective of who we are. Thanks Shawn, and Thanks Roxanne for your thoughtful replies.

Roxanne, I think by your reference to @HawaiiHTA you’re referring to GoHawaii’s “A Thousand Reasons to Smile” campaign from a few months ago. The Hawaii Tourism Authority (HTA) ran a rather disingenuous effort to attract people to the islands, as you pointed out in your post. While the people representing the HTA are clear about doing business, they are not very transparent–indeed they are more clearly commercial in the traditional sense. There’s nothing really personal or social about traditional media. It’s not reflective of who we are.

]]> By: Roxanne Darling http://digitalidcoach.com/2009/06/on-being-the-brand/comment-page-1/#comment-83 Roxanne Darling Wed, 17 Jun 2009 06:26:54 +0000 http://digitalidcoach.com/?p=281#comment-83 I think this is an important topic. The opportunities for slippery slope are immense. I think there is a challenge in that from the first person, we generally think we are clean and clear, but when our actions are viewed by others, it's not so clean and clear - witness the recent brouhaha over @HawaiiHTA. Disclosure remains important to me, and I must say very few people traverse the blend of personal and business well IMO. I agree with Shawn though that there is a desire to be less formal, and to be more integrated personally in who we are and what we do. When it gets turned into shilling for the "man" tho without adequate disclosure, then it's less cool. Lots of bloggers are easily bought out, and that can cause problems. As we used to say, and I still love, "Let your freak flag fly!" I think this is an important topic. The opportunities for slippery slope are immense. I think there is a challenge in that from the first person, we generally think we are clean and clear, but when our actions are viewed by others, it’s not so clean and clear – witness the recent brouhaha over @HawaiiHTA. Disclosure remains important to me, and I must say very few people traverse the blend of personal and business well IMO.

I agree with Shawn though that there is a desire to be less formal, and to be more integrated personally in who we are and what we do. When it gets turned into shilling for the “man” tho without adequate disclosure, then it’s less cool. Lots of bloggers are easily bought out, and that can cause problems.

As we used to say, and I still love, “Let your freak flag fly!”

]]> By: Shawn Drost http://digitalidcoach.com/2009/06/on-being-the-brand/comment-page-1/#comment-81 Shawn Drost Mon, 15 Jun 2009 22:47:30 +0000 http://digitalidcoach.com/?p=281#comment-81 Interesting post. I think we're seeing a gradual move towards unified work/play selves. People are used to using social tools personally, and increasingly as a business tool that emphasized personal connection. I'd love to see more posts on this topic: what are the limits of personal expression within a business context? What data can you find on this subject? -S Interesting post. I think we’re seeing a gradual move towards unified work/play selves. People are used to using social tools personally, and increasingly as a business tool that emphasized personal connection. I’d love to see more posts on this topic: what are the limits of personal expression within a business context? What data can you find on this subject?

-S

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